How to Get More Personal Injury Clients

Running a personal injury law firm is hard enough without worrying about how you are going to get your next client.

So what is the best marketing strategy to get more personal injury clients?

The first thing you have to consider is where potential clients go to look for services. We all know that attorneys are known for putting their ads on billboards, and hey, if you have the resources to market your firm in that manner, who am I to knock it? The reality is that if you are not putting yourself in front of people who actually need a personal injury attorney, the chances of a potential client calling you out of the blue is slim to none.

So what does that look like? How do you put yourself in front of potential clients when you have no idea where they are?

It’s actually the most simple yet complex answer.

If you knew that there was an event that would be filled with everyone in your city who had recently been in a car accident, do you think it would benefit your firm if you attended?

Absolutely. Even if you walked away with one potential client, it was worth your time to attend, right? But let’s face it, there is no such dinner, and if there were, it would not be a consistent source of leads.

The value of one personal injury client could make or break a law firm for the entire year, but chances are, if you’re reading this, you know quite a bit more about the value of a personal injury client than I do. I’m just a marketer.

What I do know is how you can put yourself in the same “room” with those who have been in a car accident without leaving your office.

What if you could also put yourself in a room with everyone who has recently been bit by a dog, or those who may have a medical malpractice or wrongful death suit?

You can. The reason this is possible is because we now have every potential client in our city right at our fingertips, and it’s called search engine optimization. Personal injury attorneys are a perfect candidate for SEO because there are so many ways you can look for new clients without leaving your office. And if you have the right people helping you, you can say goodbye to worrying every day about how you are going to get more clients.

They will simply be coming to you. The more you put yourself (i.e. your website) out there, and the more content you can cover that focuses on the perfect client, the better chance you will have of obtaining leads from your website and other online channels.

Add to that an expert at lawyer marketing, and your advertising woes are over.