Getting your business listed in Google should be at the top of every business owners priority list.
Every time a potential customer does a Google search for a product or service, they find themselves forced to look at the local business listings provided by Google. These listings are what we refer to as Google Maps.
Here is an example of a local business listed in Google Maps:
You can see that for this particular search, the listings circled in red are the Google Maps listings, and right below that begins the listings for organic search. Ideally, you want your business to be #1 on Maps, and #1 in organic search results.
If you’re business is listed on one of the top spots, chances are, you will be receiving the majority of the traffic.
Statistics show that the estimated number of visitors that come from an organic search is approximately 70 % of all web traffic. That is a very large number, which is why it is imperative to get your business listed in Google Places as soon as possible.
Most local business owners know the importance of Google maps, but the majority of them do not know how to get their business to show up. Regardless of what anyone tells you, it is not just a matter of adding your business to Google. Granted, this is the first step, however, depending on the competition, it will most likely require a little more work.
In A Nutshell, Here Are The Initial Steps To Getting Your Business Listed In Google
First of all, I should mention that this is a completely FREE way to get advertising. This is not just any advertising, it is THE most important.
Step 1: Search Google for “Google Maps”, or just go to map.google.com.
Step 2: Make the selection where it says to put your business on Google Maps.
Step 3: Sign up for an account with Google if you do not currently have one.
Step 4: Click where it says to add a new business.
Step 5: Add the information for your business.
Step 6: Be certain that the map marker matches where your business is located.
Step 7: Google will mail your business a postcard, or you can verify it by phone. This is the most crucial step of the process, as all of your efforts will be lost without this verification.
Now, consider that 75% of searchers never get past the first page. This tells us that they are making a decision from the first few listings that Google provides, and with a local business, there are 7 spots for Google Maps, and you want your business to be in that 7, and more importantly, in the top 2 spots.
Be as accurate as possible when completing your company profile, as the more information you provide, the better off you will be in the long run.