Getting your business listed in Google should be at the top of every business owners priority list.
Why Does Your Business Need to Show Up In the Maps?
Every time a potential customer does a Google search for a product or service, they find themselves forced to look at the local business listings provided by Google. These listings are what we refer to as Google Maps.
As you can see, there are only 3 spots in Google Maps (not including the paid ad at the top), and if you can get your business listed there, your lead-generation worries are over.
Is a Google Maps Business Listing Free?
We know that everyone wants to talk about free traffic, right? Well, I have news for you… it is FREE to get list your business on Google Maps, but just because you list it does not mean that it will appear in one of the top 3 positions.
We will provide you with the best strategy that can potentially change they way you market your business.
How Much Traffic Will I Get From Google Maps Listings?
If you’re business is listed on one of the top spots, chances are, you have the potential to receive at least 20%-33% of the organic traffic. Now this is no guarantee, but we have provided a case study with real client results.
Statistics show that the estimated number of visitors that come from an organic search is approximately 70 % of all web traffic. That is a very large number, which is why it is imperative to get your business listed in Google Maps as soon as possible.
Most local business owners know the importance of Google maps, but the majority of them do not know how to get their business to show up. Regardless of what anyone tells you, it is not just a matter of adding your business to Google. Granted, this is the first step, however, depending on the competition, it will most likely require a little more work.
Here Are The First Steps To Getting Your Business Listed In Google
We mentioned earlier that this is a FREE advertising method, but we never said that it would not require a little work. This is not just any advertising, it is THE most important, so any effort you can put into it will make your business seem more important to Google.
Step 1:
Search Google for “Google Maps”, or just go to map.google.com.
Step 2:
Make the selection where it says to put your business on Google Maps.
Step 3:
Sign up for an account with Google if you do not currently have one.
Step 4:
Click where it says to add a new business.
Step 5:
Add the information for your business.
Step 6:
Be certain that the map marker matches where your business is located.
Step 7:
Google will mail your business a postcard, or depending on your industry, you may be able to verify it by phone. This is the most crucial step of the process, as all of your efforts will be lost without this verification.
Now, consider that 75% of searchers never get past the first page. This tells us that they are making a decision from the first few listings that Google provides, and with a local business, there are 3 spots for Google Maps (aka Snack Pack), and you want your business to be in one of those 3 positions.
Be as accurate as possible when completing your company profile, as the more information you provide, the better off you will be in the long run.
This exercise alone may or may not get your business page listed by itself. If you would like to know how we can help with your local SEO efforts, ask us a question or schedule a free consultation.
