what is geofencing anyway?
Boost Sales with geofencing
Geo-fencing is an advertising technique that allows you to target consumers within a certain radius of a specified location.
By showing ads to consumers in close proximity to your store, place of business, or even your competitors place of business, you can encourage them to make a purchase while they’re in the area.
Geo-fencing can be used to target customers with mobile devices who are searching for keywords related to your product or service. When these customers enter the geofenced area, they’ll receive your ad on their mobile device.
You can also use geofencing to exclude certain areas from your ad campaigns. For example, if you only want to target consumers in your city or state, you can set up a geofence around those areas. This way, you won’t waste your budget on ads that are shown to consumers outside of your specified area.
Geo-fencing is a powerful tool that can help you improve the effectiveness of your ad campaigns and reach more qualified leads.
Geofencing Vs. PPC
While geofencing has become a buzzword in the world of digital marketing, it is important to understand what it is and how it differs from traditional forms of advertising, such as pay-per-click (PPC) campaigns.
Geofencing is a form of targeted advertising that uses GPS or RFID technology to deliver ads to consumers based on their location. This means that businesses can target potential customers who are within a certain radius of their store or who have visited a competitor’s store.
While geofencing can be more expensive than traditional PPC campaigns, it can also be more effective, as it allows businesses to reach consumers who are likely to be interested in their products or services.
