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SEO stands for search engine optimization. A better explanation would be a means of obtaining free traffic from the search engines by having your website present on page one when a visitor performs a search for a specific keyword related to your products or services.

Search engine optimization is better for a long-term solution to your traffic needs at a lower cost. It provides higher CTR (click-through-rates) than PPC.

PPC (pay-per-click) is a form of paid advertising, and depending on your niche can be extremely expensive. The problem with PPC is that it’s an expensive traffic solution and if you decide you no longer want to pay the costs associated with it, you lose all of your traffic.

If you are looking to perform search engine optimization on your own, there are thousands of tutorials online that can give you basic strategies. Just make sure that you find a mentor that you can trust to give you the best advice, otherwise you risk getting your website penalized due to using strategies that go against Google’s terms of service. You will want to look for articles or videos on citations, on-page SEO, linkbuilding, content formatting, image optimization and page speed to name a few.

Keyword research is the most important thing to get right when you begin any SEO campaign, which means finding the keywords that your customers are searching for when they are ready to make a purchase. There are literally hundreds of keyword research tools out there, but if you’re just starting out, begin by doing searches for keywords that you yourself would search for if you were a potential customers. From there, you can begin growing your list using related keywords and variations.

SEO, like any other form of advertising, is an investment. It is not something that you pay $195 for, and get page one rankings. There are many expenses that go into it, including the agencies time. You can expect to pay anywhere from $500 per month into the thousands depending on how competitive your industry is. Unfortunately, without having more details about your website and it’s competitors, giving an exact figure would be unfair.

Again, there are too many factors that surround any one keyword to say for sure.  We generally tell our local clients 6-9 months unless they are in an extremely competitive area and/or industry. If you are looking to rank nationally, chances are it would take longer.

If you would like to work with us to get better rankings in the search engines, please use our Request a Quote form, and we will email a full website analysis and quote within 72 business hours.